About Nesso Plaza
Nesso Plaza is a mixed-use retail and community destination on H Street in Washington, DC. I developed a complete brand identity system designed to feel refined, modern, and locally rooted, with flexible tools that scale across signage, leasing marketing, and tenant communications.
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Graphic Designer
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Brand strategy, logo system, typography, color, iconography, brand guidelines, marketing applications
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Brand Standards Guide
Brand Personality
The name Nesso Plaza is rooted in the idea of connection and gathering. The identity is designed to feel refined but approachable, balancing sophisticated editorial typography with a warm, community-forward tone. The result is a destination that feels curated without feeling exclusive: modern, locally rooted, and confidently elevated, positioning Nesso Plaza as an “urban mall, reimagined.”
Preliminary Development
Logo Variations
The Final Deliverable
Brand foundation, voice, and personality direction Nesso Plaza Final Brand Guide
Full logo system with usage rules, lockups, and scalability guidelines Nesso Plaza Final Brand Guide
Typography system using Freight Sans Pro and Freight Display Pro Nesso Plaza Final Brand Guide
Primary and extended color palette Nesso Plaza Final Brand Guide
Custom iconography system for tenant categories Nesso Plaza Final Brand Guide
Brand-in-use examples for leasing and tenant marketing
