Equinox Kombucha:
Social Sustainability Report 2022
This project aimed to demonstrate the company’s practices through the lens of social sustainability. This project needed to include all necessary copy, data, and statistics. Visually representing information through infographics and hierarchy was also important.
The primary audience is women in the UK ages 20-25 who invest in their mental and physical health. They want to make sure they choose sustainable brands over anything.
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Editorial graphic designer - conceptual project
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Typography system, composition, illustration, information design, photo treatment, color
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Social Sustainability Report 2022
Audience Profile
Jessica, 29
Jessica is a single heterosexual woman who prioritizes self-care and her work and social life over romance. Jessica is a college graduate who is financially independent and has a stable job in finance. She has a large group of friends in the DMV area who plan many activities to keep life fun. In her spare time, Jessica is also quite active on social media platforms and keeps up to date with trends.
Visual Identity
Some points in the brand identity (especially in how it relates to their sustainability) are location, packaging, ingredients, and community. The feel of their brand leans into cultivating healthy life balance. I took inspiration from the refreshing taste of the product and the peace and balance it brings to the consumer.
Ethereal Gradients were a core visual element utilized throughout this project to add dimension and evoke feelings of calm among the lively color palate. Hand drawn fine-line illustrations were used to balance the heaviness of the statistics and break up sections of copy.
