Ride-sharing concept focused on group payments and safety
Audo is a ride-sharing app concept designed to reduce the social and financial friction of calling rides in groups. The experience centers around shared responsibility, automatic cost splitting, and built-in group features that make coordinating rides feel simple and reliable.
User Research
Role
Designer (concept project)
Scope
Brand identity, UX strategy, user research, wireframes
Tools
Illustrator, InDesign
The Problem
Traditional ride-sharing apps make group rides awkward. One person pays up front, reimbursement happens after the fact (or doesn’t), and coordination becomes a responsibility that most people don’t want. Audo reframes the experience around group dynamics, built-in payment accountability, and less friction from start to finish.
The Concept
Audo allows users to create ride groups ahead of time, notify members when a ride is being called, and automatically split and charge each person’s portion once they confirm. The model also guarantees drivers a minimum tip to reduce uncertainty and improve reliability.
Mind Map
Wireframes
